PoppyHeart
Poppy Heart needed more than a retail identity, it needed a brand that could translate seamlessly from product to environment.
As a new concept, there was no existing system to guide how the brand should live across touchpoints: packaging, signage, interiors, and digital. The challenge was to create a cohesive identity that could carry equal weight at both small and large scales—intimate product moments and immersive spatial experiences.
The goal was to build something distinctive and ownable, while ensuring it remained flexible enough to evolve with the business.
Approach
We developed a brand system rooted in the idea of growth, starting from a single element and expanding into a fully realized environment.
The identity began with the core mark, where soft, curved forms subtly reference the natural movement of poppies. From there, we built a broader visual language of patterns, color, and typography that could scale fluidly across applications.
This system extended beyond graphics into the physical space. Environmental elements, signage, and layout decisions were designed to feel like a natural continuation of the identity, allowing the brand to move from product to space without disruption.
Each component was considered as part of a larger whole, ensuring consistency without rigidity.
Outcome
The result is a cohesive retail experience where every element works together, designed to be felt, explored, and remembered. From packaging to spatial moments, the brand maintains a clear and consistent presence while allowing for variation across touchpoints. The system supports both the intimacy of individual products and the scale of the retail environment, creating a unified experience that feels intentional at every level.
Rather than a fixed identity, Poppy Heart operates as a living system, built to evolve alongside the brand as it grows.
