About the Studio
Wolf Kennedy is a design studio focused on building brand systems for real-world use. We partner with organizations navigating complexity—across industries, platforms, and environments—to create identities that hold meaning over time.
Our approach is grounded in clarity and structure, balanced with creative intuition. We believe strong brands are not defined by rigid rules, but by
well-designed systems that allow for consistency without stagnation. Each engagement is collaborative by nature, shaped by context, audience, and long-term intent.
The result is work that feels considered rather than imposed—brand systems designed to evolve alongside the organizations they represent.
Our Team
Wolf Kennedy is a multidisciplinary team of designers and strategists with experience across brand identity, digital platforms, and real-world environments. Our work is collaborative by nature, bringing together strategic thinking and design rigor to build brand systems that are clear, adaptable, and built to last.
Wolf Kennedy is led by senior creative and strategy leadership working in close partnership. This balance ensures every engagement is grounded in strategic clarity and executed with design rigor—from early definition through real-world application.
Omar M.
Creative Director
Omar leads creative direction at Wolf Kennedy, shaping brand systems across identity, digital platforms, and real-world environments. With over two decades of experience working with organizations such as IBM, Victoria’s Secret, and Novavax, his work focuses on translating strategy into clear, durable design systems.
His practice spans visual identity, wayfinding and signage, digital brand expression, and experiential design—ensuring brand systems remain coherent as they move across platforms and scales. Grounded in both 2D and 3D design, Omar approaches creative leadership as a balance of structure and intuition, with close attention to how work is encountered and used.
The result is brand work that feels intentional, cohesive, and built to endure.
Rich L.
Lead Strategist
Rich brings a practical, decision-driven perspective to Wolf Kennedy’s work, guiding brand systems from early definition through long-term application. With over a decade of experience leading agency engagements, he focuses on where strategy creates real momentum—and where complexity or misalignment can undermine it.
His role is to pressure-test assumptions early, ensuring brand decisions are grounded in audience behavior, business context, and clear priorities. By aligning strategy with how organizations grow and operate, he helps shape systems that are not only compelling, but durable.
The result is work that remains clear, relevant, and durable over time.