The PRS Group
Challenge
Despite its standing as a pioneer in geopolitical and country risk forecasting, The PRS Group’s legacy branding no longer reflected its leadership or modern approach. The challenge was to design a refined, contemporary identity system that positioned the firm in a class of its own—distinguished, confident, and unmistakably authoritative.
Approach
We built the new identity around The PRS Group’s core strengths—analytical precision, global insight, and authority earned over decades. The design direction paired refined typography with a restrained color palette to communicate clarity and confidence. To reinforce this modern aesthetic, we used exclusively black-and-white photography, creating a timeless visual foundation that conveyed prestige and sophistication. Every element of the brand program, from digital interfaces to communication materials, was crafted to elevate the firm’s positioning and present The PRS Group as the benchmark for geopolitical and country risk intelligence.
Outcome
The refreshed brand program established The PRS Group as a visually distinguished leader in its category—elegant, modern, and unmistakably authoritative. The refreshed identity strengthened credibility with existing clients, improved clarity across complex communications, and underscored its status as the industry’s most trusted source for geopolitical and country risk analysis.
