Novavax

Primary Headquarters: 5.6 Acres / 3 Floors / 122,000 Sq, Ft.

Challenge
Novavax had grown quickly, but their visual identity hadn’t kept pace. They struggled with inconsistent branding and lacked a story that was current with their science.

Approach
We developed a strategy-first identity system: bold typography, a modern color palette, and an iconography system focused on innovation and trust. We designed a wayfinding system across campuses and offices globally.

Outcome
Novavax launched with a cohesive new identity that elevated their office space. Within six months, they reported a 15% increase in brand recognition internally and stronger engagement with investors and clients.